The difference between a trademark and a logo.

In turn, not every trademark will necessarily be a logo. For example, if it is a unique phrase and is indicated in official documents (for example, in contracts between a supplier and a buyer of a product), then it will not be entirely correct to consider it as a logo. At the same time, the use of a trademark for such purposes usually has a legal meaning.

Another nuance - the logo and the trademark can be completely different and used separately from each other. There are a lot of examples of this. For example, Pepsi is a trademark. However, the word Pepsi may be absent in the structure of the world-famous logo of this American brand. In this case, the corresponding Pepsi logo will most likely be registered as an independent pictorial trademark.

The same can be said about brands such as Microsoft, Nike, many car companies, drinks, apparel, etc.

To see more clearly what the difference between a trademark and a logo is the most obvious, a small table will help us. (The keyword is inscribed somewhat awkwardly.)


Trademark Logo
What do they have in common?
A logo can be registered as a trademark
A trademark can be displayed as a logo
What is the difference between them?
Mandatory protected by lawNot always protected by law
and in textual formRarely occurs only in textual form, usually supplemented with graphic elements (if such predominate and carry meaning, it is called an emblem)
May be indicated in official documents and have legal significanceAs a rule, it is not indicated in official documents, and even if it is indicated, it has no legal significance
64) May be used separately from the trademark