The difference between a dealer and a distributor.

What do we know about logistics? At best, we have a rough idea of ​​what this term means. Indeed, it is easy to get lost in the wilds of logistics, because there are so many borrowed names: dealer, distributor...

Definition

So, how does a dealer differ from a distributor? Dealer is an individual who purchases goods from a distributor for subsequent resale. A a distributor is a person who purchases a product directly from a manufacturer for subsequent sale to a dealer. At the same time, both work with a wholesale quantity of goods, only a dealer can, having bought goods in bulk from a distributor, sell them at retail or in small wholesale to a consumer. In this case, the task of the distributor is to distribute the product, while the task of the dealer is rather to conclude the actual sales and purchase transactions. A distributor, if we are talking about a large company, a multinational corporation, makes much greater manipulations with the product and its distribution channels - he is establishing them. Dealers are more mobile and, which is important, working directly with the target audience, they get some kind of return and know whether the buyer likes the product, they have the opportunity to hear their feedback. It may not be obvious, but the dealer performs all operations on behalf of the supplier, and the distributor does not have to. I must say that this scheme is not strict, some links may be missing.

Conclusions TheDifference.ru

  1. A distributor works with larger batches of goods than a dealer
  2. A distributor and a dealer have different functions in the producer-consumer chain
  3. The dealer works directly with the consumers
  4. The distributor is more independent, but at the same time he has a greater responsibility.
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