The difference between a brand and a product.

Almost all shoppers are familiar with the words "brand" and "product". What do they mean?

Definition

Under “ brand ” traditionally it is customary to understand the manufacturer of any product or service provider that has officially registered - in government or other specialized organizations - a certain trademark or trademark. But there are other interpretations of the term in question. For example, there is such an expression as "personal brand". As it can be considered a person who has received a certain fame due to talent in creativity, in business or in social activities.

The term in question is usually associated with "promoted" business, fame, prestige. But it would not be a mistake to call absolutely any company that has registered its trademark as a "brand". The brand may well be not promoted. The main thing is that its owner wants to position himself in a certain way. But the exception to this rule would be a "personal" brand. It is not formed just like that, it needs to be earned by its social role.

Product is any item sold in a store. It can also be in digital form: for example, an operating system distribution kit, an MP3 file, a paid mobile application will also be a commodity. In some cases, this term can also be applied to services - for example, if they are sold as a subscription or subscription.

Comparison

The main difference between a brand and a product is that the first term denotes the manufacturer or supplier of the thing, the second - the thing itself. Therefore, you cannot say “I bought a brand”, it has no price. Unless, of course, we are talking about buying an entire company - in this case, of course, yes, this expression is used. But most often they say “I bought a product of such and such a brand”. The expression "I like this brand" is also acceptable, and this will mean that a person will be likable, most likely, also those goods that are produced under the corresponding trademark.

Having found out what is the difference between a brand and a product, let's try to display its constituent criteria in the table.

Table

Brand Product
What do they have in common
Goods are produced and sold by brands
What is the difference between them
A brand is a company or a person (if we are talking about a “personal brand”)A product is a thing (sometimes a service in a suitable format - a subscription, by subscription), produced and sold by a brand
It has no price (unless we are talking about the market value of a company that someone intends to buy)Has a price of
.