The question of the advantages of one of the two search engines is invariably in the TOP holivars. What is better to use: Yandex or Google? Comparison criteria are always subjective, and disputes reach absolutely absurdities, for example, about colors. However, the desire to find a number of differences and finally choose once and for all is natural for the user, although no one is so categorical. Most people looking for information run their queries through both systems, complementing the search results.
Yandex - Russian search engine, popular in Runet and in some CIS countries. This is also the name of the web portal.
Google is the world's largest search engine with a multilingual interface.
As you can see, the difference between Yandex and Google is primarily in localization. Google is the brainchild of Americans (although one of its founders turned out to be of Russian origin), Yandex is a patriotic Russian project from the very beginning. The Google system is used all over the world, while Yandex is known in Russia and the CIS countries. According to statistics, the preferences of Russian users are divided between the two search engines in a ratio of 53% to 33% in favor of Yandex. I must say that Google is gradually closing the gap.
For most users, the interface will be an essential selection criterion. Subjective judgments in this regard allow the eternal dispute about the advantages and disadvantages of Yandex and Google to be eternal. Google presents us with an ascetic window in which materials are not piled on top of each other, informing that it is a search engine in the first place. Yandex is ready to provide a sea of information, including graphic, you can get lost on its main page. Advertising blocks mixed with widgets, a news feed, links to services and somewhere an indispensable window for entering the mail - you can completely forget about the purpose of the visit. Yandex design is being developed by Art. Lebedev Studio.
Google is modest and minimalistic, but this does not mean that there are no services in its arsenal. Yandex's set of them is quite impressive, but with regard to popular services, they are approximately the same for both systems, with the exception of the Yandex. Money electronic payment system - Google does not provide an opportunity to link a wallet to an account. But he has the most popular video hosting Youtube. Yandex maps and Google Maps are a separate topic, and preferences in this case depend on the device working with these applications.
If we pay attention to the search itself, for which they turn to Yandex and Google, then we can talk about a high degree of relevance of Google results and a slightly lower degree of relevance of the opponent. In addition, Yandex often allows itself to mock the user by providing links to duplicate content. The percentage of links to copy-paste in Google search results is lower. Another interesting point: Google does not force the user to click on the button, starting to display search results while entering the search query, adjusting them along the way. In Yandex, from the issue page, you can get more information about the site.
Without going into the intricacies of site optimization for search engines, it is worth noting that Google for a web developer (or site owner) is stability and the absence of unpleasant surprises. Despite the equal time of existence (both search engines have been operating since 1997), Yandex technical services still use trial and error to configure, debug and change search algorithms, which leads to a violation of the order in the list of results, for example. Also, the Google search engine very quickly adds new pages to the index, while for Yandex this process takes many times longer.
- Yandex is a Russian search engine, Google is an American one.
- Google's interface is more minimalistic.
- Yandex has a huge variety of small services.
- The relevance of the search results on Google seems to be higher.
- Google displays search results as you enter your query.
- Google appears to be more stable for a web developer.