Difference between trademark and brand name.

Modern big brands usually have their own trademarks and brands. What is the specificity of both?

What is a trademark?

Under a trademark is understood as a legally protected element of individualization of a product - most often it is its trade name or logo. A brand that has registered a trademark for its products can be sure that other firms will not be able to copy the corresponding element of individualization without breaking the law. A trademark is the intellectual property of an organization.

What is a trademark?

Under trademark is meant any element of individualization of goods - name, logo, design, decoration. Creation of a trademark for a product manufactured by a company is a key condition for successful branding and promotion of relevant products on the market.


The main difference between a trademark and a trademark is that the first element of individualization is the result of the company's registration of the manufactured product as an object of intellectual property. In turn, the trademark may not have this status. But, in fact, as soon as it passes the appropriate registration, it becomes a protected trademark.

Thus, the difference between the terms under consideration is mainly in the legal status of the element of individualization of the product. Due to the fact that both concepts are extremely close to each other, in the media and in everyday communication in business, they are often used as synonyms.

Having determined what is the difference between a trademark and a trademark, let us fix the conclusions in the table.


Trademark Trademark
What do they have in common?
A trademark registered in accordance with the procedure established by law becomes a trademark
difference between them?
Is a legally protected element of product individualizationIs a unique, but not legally protected element of product individualization