Difference between Facebook and VKontakte.

Social networks in the modern world are both a means of communication, and the media, and a tool for promoting business, and a cinema hall, and a game library. And even a demon on whom you can blame for any negative processes in society. With the aggravation of social relations, Russian users traditionally divided into two camps and started endless holivars, figuring out how Facebook differs from VKontakte and which network is better for a Russian living in it. In fact, any comparisons of this kind cannot be correct: these products have different audiences and, accordingly, different tasks.

Contents
  1. Comparison
  2. Table

Facebook is a social network created in the USA in 2004 by Mark Zuckerberg and today day with the largest number of users in the world.

VKontakte is a social network created in Russia in 2006 by Pavel Durov and is the most popular in some countries of the former USSR among the Russian-speaking audience.

The government, which has announced a course for "import substitution", can be proud of the brainchild of domestic developers: "VKontakte" in Russia has really bypassed a foreign competitor in popularity. It can be presented to skeptics, overshadowing cheeses and electronics. Despite the desertion of the creator.

Comparison

Social networks are a media product, not just a platform for communication. They have room for text content, audiovisual materials, advertisements, messaging service. VKontakte is often accused of plagiarism: they say, it is a copy of Facebook, only adapted for Russian-speaking users, even the design is almost identical. Pavel Durov does not deny borrowing the idea, but with the development of the project, differences became noticeable that turned the Russian social network into an alternative option.

The most important difference between Facebook and VKontakte is the number of users. If we compare the global statistics, then about 1 billion people live with the Fb icon, while VK united a little more than 70 million. However, in Russia the situation is changing: active users, Zuckerberg's brainchild, has 1.5 million, while almost 19 leave messages on Vk.com million users monthly.

The composition of the Russian audience of FB and VK differs markedly. The Russian social network is mainly used by young people (under 35), and a third of them are minors. Foreign language is interesting to those who have already received an education, and more than half of those registered in it are over 35, and there are practically no minors (under 18). True, Facebook does not necessarily require you to indicate age in your profile, so it will not be possible to accurately assess the age composition of users.

The age category leaves its mark on the content distributed on the social network: on Facebook you will see mainly video materials and text, VKontakte will delight you with graphics, animation and audio recordings. The foreign resource contains more news and analytical information, in the domestic one they prefer interpersonal communication.

Facebook does not seek to capture the market in Russia, despite its constantly growing popularity in the world. Analysts believe that there is practically no chance of overtaking a competitor in our country. The population of Runet knows very well what the difference is between Facebook and VKontakte: stolen content is not distributed on the American social network. The rules allow you to post materials solely with respect to copyright, for which FB is loved by "stars" of various sizes. A huge number of musicians, writers, adherents of the film industry, game and software developers, as well as companies and brands have official accounts there, periodically posting their products and news to the subscribers.

VKontakte has turned from a communication service into a dump of illegal content, where everyone can view, listen and download something for free. Sometimes the VK administration makes attempts to protect manufacturers, from time to time government officials propose some solutions, but no measures in the fight against “piracy” work. Users of the Russian social network believe that restrictions in this regard will lead to massively abandoned accounts.

The multimedia functionality of both social networks is approximately at the same level, taking into account the needs of the audience: casual games, instant messengers with video calls, audio and video players, various widgets, synchronization tools, video broadcasting. As for the design and, in particular, the capabilities of the most important button "Like", the Earth turns, time passes, and sites change: thus, instead of the unambiguous "Like" on Facebook, emotions appeared in 2016, and in August 2016 the interface "VKontakte ”Was completely transformed.

Due to its global popularity, Facebook has one significant advantage over VKontakte: you can log in to a huge number of sites and Internet services using your FB account. A Russian competitor can provide such an opportunity only in Runet.

Social networks today are a powerful tool for promoting goods, and advertising in them can compete with television and street advertising in terms of efficiency. VKontakte allows users to exchange paid targeted content by agreement, and public administrators - to post links on a commercial basis. Facebook shuts down financial issues on itself, eliminating this kind of relationship between account holders.

Facebook zealously moderates user messages by blocking communities and accounts that violate internal rules and legislation. The administration of the Russian analogue is much more liberal in this respect, although it periodically takes punitive measures on the wave of public reaction. FB is also responsible for the confidentiality of information, constantly improving encryption protocols. VK considers security issues to be tertiary, so the network is inhabited by a huge number of spammers, who are trying to fight, but with practically no result.

Table

Facebook ("Facebook") " VKontakte"
Created in the USA in 2004 by Mark ZuckerbergCreated in Russia in 2006 by Pavel Durov
International social network, the largest in terms of the number of users in the worldThe most popular social network in Russia and the CIS countries
The main audience is people over 35 years old, there are practically no minorsThe main audience is people under 35 years old, a significant part - up to 18 years old
Only legal content is distributed on the networkContains a lot of "pirated" materials
Allows authorization on many international Internet resourcesInteracts only with the Russian segment of the Internet
Financial relations between users without administration involvement prohibitedReal Madrid There is an option for placing advertisements by agreement with each other
It is considered a safer resource, carefully protects confidential information and moderates communitiesThere are often cases of hacking accounts, there is almost no protection from spam
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