The difference between a manager and a salesperson.

Entering a modern store, we immediately come across helpful girls and young people who are ready to provide complete information about the product. Some of the badges bear the word "manager". But is there a difference between these two employees, if, in fact, they perform the same function - they are engaged in the sale of products? Let's try to find out how the manager differs from the seller.

Definitions

Manager - manager or leader responsible for a specific direction of the company. He can specialize in recruiting, public relations, investments, advertising, finance, sales, etc. There are also top managers who are responsible for managing the whole company. In addition to direct management, the list of functions of such an employee includes planning, organization, motivation and control.

Manager

Depending on the level, managers are divided into three categories: employees of the lower, middle and upper levels. The first niche is the most numerous and includes junior managers (foremen, heads of departments, departments, etc.). Above them are middle managers: they can be safely called managers. The top management includes directors and chairmen of councils, which are rare even in large companies.

Seller - a person who sells goods or services for monetary compensation. The ultimate goal of his activity is to conclude a deal with a buyer to make a profit. Today the prefix “consultant” is being added to the term “seller” more and more often. The tasks of this employee include not only the sale of goods, but also informing the buyer about its features and characteristics. It is not necessary to have special knowledge and skills to get a job in this position. You just need to understand the product and be able to describe it in such a way that the visitor wants to make a purchase.

Seller

Comparison

Let's list the distinctive features of each of the considered professions. To begin with, the seller is driven into a rigid framework of rules and business processes. He is given plans "from above" that he must carry out. In case of unforeseen situations, he cannot deviate from the rules and take the initiative. He must coordinate every step he takes with his superiors. Also, the seller is not able to influence the pricing, set the amount of discounts. This is not within his competence. The main task of such an employee is the sale of goods, which is sometimes accompanied by consulting clients. A person without higher education may well get a job as a seller. You just need to have a pleasant appearance and a well-delivered speech.

As for the manager, this profession is considered to be very diverse. It can refer to both the sales area and any other area, be it advertising or tourism. The main difference between a manager and a salesperson is that the first employee is a manager. This means that usually several subordinates are assigned to him. For managers, plans are not developed that they must carry out, goals are set for them. And how to achieve them, the employee himself decides. In addition, managers have the right to influence pricing (enter and calculate discounts), but at the same time they are fully responsible for the financial results. This employee can make operational decisions himself, without coordinating them with his superiors.

Thus, the manager does not just sell the product, he also deals with customer service, takes care of their attraction and retention. Often, the functions of an employee also include analyzing the demand for products, assessing customer needs, ensuring the growth of the company's profitability, motivating employees for professional development, etc. It follows from all this that a manager must have a whole store of knowledge and skills. Accordingly, people with specialized education and experience in the field of the company's activities are hired for this position. In the absence of the latter, employees are first put in the place of a sales assistant, promising them the prospect of career growth.

To summarize, what is the difference between a manager and a seller.

Table

Seller Manager
His activity lies exclusively in the field of salesDiverse profession that extends to many areas
SubordinateManager
The main task is the sale of goodsIt is engaged not only in the sale of goods, but also in servicing, attracting and retaining customers
Works on the basis of a plan developed by the managementGoes to the set goal in an independently chosen way
Cannot deviate from the rules and show initiativeHas the right to make operational decisions without coordinating them with the authorities
Does not affect pricingMay introduce and set discounts
No high requirements are imposed on job seekersPosition subra means the presence of specialized education and work experience in the field of the company
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